The key points
- Your store isn't shown until we've verified it, and a pharmacy needs a valid licence.
- You sell only in the sections open to your store type.
- An order you don't answer within 24 hours is cancelled automatically.
- Prescription medicines: call the customer and check before accepting; your acceptance is the pharmacist's approval, and the pharmacy is responsible for the medicine.
- Zero tolerance for objectionable content or abusive users. Within 24 hours of a report we remove the offending content and suspend the account that posted it.
- No fees and no commission for now.
Who can sell
- Owners of real stores in Iraq, of three types: pet shop, vet pharmacy, or breeder / animal seller. You choose the type when you sign up.
- Each merchant account has one store, and each phone number one merchant account.
- The account holder must be an adult (18 or older) and is responsible for everything done in the account, including by staff.
- By signing up you accept these terms, and we record the version and the date you accepted.
Verification and documents
Your store stays Under review and hidden from customers until we approve it. We need:
- Every store: the store's location on the map and an Iraqi mobile number for the store that the driver can call. The store's number and location are shown to customers, and the store's number is your account number unless you enter another one.
- Vet pharmacy: the pharmacy licence number and a clear photo of the licence issued by the veterinary authority. We can't approve a pharmacy without it.
- Breeder and pet shop: a permit photo is optional, and earns the “Verified shop” or “Verified breeder” badge once we've checked it.
If we reject your application, we tell you why. Fix your details and send it again. Submitting a forged or expired document closes the account for good.
Pharmacy licence and renewal
- We record your licence's expiry date when we approve you, and remind you 30 days before it expires.
- Once the licence expires, your store stays visible, but pharmacy products stop showing and the “Licensed vet pharmacy” badge is removed until we've checked the new licence.
- Upload the renewed licence in the app. It stays Waiting for review until we accept it, and your current licence details don't change before then.
What each store type can sell
| Section | Pet shop | Vet pharmacy | Breeder |
|---|---|---|---|
| Food & treats | Yes | Yes | Yes |
| Vet pharmacy | —No | Yes | —No |
| Prescription medicines | —No | Yes | —No |
| Care & hygiene | Yes | Yes | Yes |
| Toys | Yes | Yes | —No |
| Accessories & clothing | Yes | Yes | —No |
| Beds, cages & tanks; bowls & feeders; carriers; breeding & hatching | Yes | Yes | Yes |
| Animal listings | Yes | —No | Yes |
We may open some sub-sections to other store types later; the change shows up in the app straight away.
Product rules
- An honest name and description, at least one real photo (up to 5), and the right section.
- Prices in Iraqi dinars, honoured on confirmed orders. Update stock, or hide the product when it runs out.
- Genuine products that may legally be sold in Iraq only.
- Up to 1,000 products per store.
- Text containing banned words is refused automatically, and we may hide any product that breaks the rules, with a reason.
Vet pharmacy obligations
- The pharmacy is the seller and is responsible for dispensing the medicine and matching it to the prescription; Aleef is only the ordering and delivery channel.
- You operate under Animal Health Law No. 32 of 2013, with a valid licence from the veterinary authority.
- You sell only medicines and preparations registered and approved by the veterinary authority.
- An expiry date is required for every pharmacy product, and the product disappears automatically when it expires. We remind you 30 days before.
- We review pharmacy products before they appear, and any change to their name, description, photos or section sends them back for review.
- Prescription medicines: call the customer and check the order before accepting it. Accepting means the pharmacist approved it, and we record when and by which account. You may decline any order.
- Use the prescription photo and the customer's details only to fulfil that order.
- Keep your sales register for two years, as Article 36 of the law requires. We also keep medicine order records for the same period.
- Don't promise cures, and don't advise doses that contradict a veterinarian's instructions.
Never sold on Aleef:
- Narcotics and controlled substances, such as ketamine, tramadol, phenobarbital and barbiturates.
- Steroids, stimulants and growth hormones.
- Poisons, rodenticides and euthanasia agents.
- Government-programme vaccines.
- Any expired medicine.
Taking and preparing orders
- Accept or decline every order quickly, with a reason. An order you don't answer within 24 hours is cancelled automatically and its quantity returns to your stock.
- Prepare the order exactly as placed, and collect cash on handover.
- Deliver it yourself, or request a driver from our delivery partner Delivery Iraq when the service is available.
- Never send live animals with a driver. Delivery is for products only.
- Use the customer's name, phone and address only to fulfil their order, and don't message them for marketing. Their number and location disappear from your view 72 hours after the order ends.
Animal listings
For pet shops and breeders only. The listing and community rules apply in full.
Zero tolerance for objectionable content or abusive users. Within 24 hours of a report we remove the offending content and suspend the account that posted it, including a store's account.
- Every listing is reviewed before it goes live and runs for 30 days, renewable. Up to 200 active listings per store.
- Real photos (1 to 6), accurate details and the full price (1,000 IQD or more). No cats or dogs under two months old.
- The contact number must be a working Iraqi mobile. We show you how many people tapped to contact you.
- You are responsible for any approval the law requires to sell live animals, including the veterinary authority's approval of your premises.
Fees
Selling on Aleef is free for now: no subscription, no commission on orders, and no service fee. If we decide to introduce fees, we'll tell you in the app in advance, with the amount and how to pay, before they apply.
Suspension
We suspend a store that submits false documents, sells banned products, receives repeated valid reports, cheats customers, neglects orders, or breaks the law.
- On suspension, the store, its products and its listings disappear, and its number can't sign up again.
- We follow up open orders with the customers and may cancel them.
- You can still sign in to see the reason, and message us to ask for a review.
Deleting a merchant account
In the app: your account page, then Delete account. Or on the delete account page by choosing “Merchant account”. You can't delete while you have an open order or delivery.
When you delete, your store and products disappear, your listings are deleted, and your document photos are deleted after 90 days. Orders stay on record under your store's name, with the product photos they show, for accounting and as the law requires.
Responsibility and law
You are the seller, responsible for your products, your animals, your licences and following the law. Aleef provides the platform, verifies and reviews, and is not liable for your breaches. These terms are governed by the laws in force in the Republic of Iraq, and Iraqi courts have jurisdiction over any dispute. If this English version and the Arabic version differ, the Arabic version applies.
If we change these terms, we update the version and ask you to accept them in the app.
Contact us
Contact merchant support, or find more answers on the help page: